Dive Summary:
- Utility companies and energy efficiency proponents are looking to create mass-market appeal for the use of Green Button apps, the effectiveness of which has been curtailed by a lack of widespread consumer awareness and interest.
- The absence of an easy-to-access Green Button app store that consolidates the apps for costumers has resulted in slowed progress for the much hyped Green Button initiative that took flight 13 months ago.
- Although 33 utility companies have signed on to the initiative, only 7 have actually implemented an app onto their website.
From the article:
"... The Green Button initiative allows commercial and residential customers to download their electric utility data in a standardized format that can then be shared with third parties who can offer energy-saving services. If you really want to geek out, you can dig into the data yourself.
The movement has garnered the support of dozens of smart grid and energy management companies, along with utilities that serve nearly 30 million customers. California has led the way, which is often the case with smart grid initiatives. But there’s much more that needs to be done. ..."