Dive Summary:
- Liz Enbysk at Smart Grid News lists six inspired marketing ideas utility companies have used to attract customers and keep them invested in their energy efficiency; for example, in Texas, utility companies host a variety of contests in which customers aim to reduce their energy usage.
- In Ontario, an electric utility encourages learning about smart grid benefits by giving customers the possibility of winning an iPad3.
- Other marketing strategies include the search for Rhode Island's oldest refrigerator, a digital games arcade on a utility's website, an energy saving vehicle in San Francisco and free electricity to customers with a certain number of referrals.
From the article:
"So often we focus on the tech side of the smart grid but today we're turning the tables and looking at six marketing tactics electric utilities are using to evangelize consumers on the benefits of energy efficiency, demand response, electric choice and related programs. Scroll down and onto page 2 where you may find an inspiration or two worth trying yourself. ..."