Dive Summary:
- Talking to members of Congress this past Tuesday, PSE&G, New Jersey’s largest utility, spelled out the benefits of using Twitter to enhance communication between public and private sectors.
- "The changing weather patterns and an increased dependence on electricity require us to rethink the use of communications technology throughout our operations," said Jorge Cardenas, PSE&G's vice president of asset management. "Sandy reminded us how important it is to continue to improve our ability to communicate in an increasingly connected and cyber-savvy world."
- Cardenas told ta Congressional committee that PSE&G's Twitter following quadrupled during the 17-day storm event, as it found a community that was clamoring for information and recognition. PSE&G sent out more than 9,000 messages--more than 500 a day, while 90,000 messages were directed to the company.
From the article:
“The company is developing web pages for each of the municipalities its serves, which will provide localized information including an estimated time of restoration for specific geographic areas.”