Dive Summary:
- On Monday, Opower launched Opower 4, a big data-crunching platform that tracks energy data from 50 million homes.
- Opower 4 monitors customers' data and issues text messages, mobile notifications or e-mails to alert customers with their energy usage analysis and advice on how to lower their consumption.
- Opower 4 will reduce load for utilities and lower costs for customers; Roderick Morris, Opower's chief marketing officer, says that Opower users will see 2.5-3.5% more savings than those using non-Opower platforms.
From the article:
"You want to save money. Utilities want you to conserve energy. Middle-man Opower thinks it can satisfy everyone with a brand-new platform designed to get people excited, yes excited, about energy conservation.
Opower currently works with 75 utility partners to provide 15 million homes with tools and resources to reduce their energy consumption rates. Monday, the startup launched Opower 4, a customer engagement platform that taps data from more than 50 million homes to scientifically encourage consumers to develop deeper, mutually beneficial relationships with their utility providers. ..."