Dive Brief:
- Smart thermostat sales are soaring, with about one in 10 homes with broadband owning a device.
- About six million to eight million smart thermostats are sold each year.
- Wider adoption of smart thermostats could bring the residential sector into the demand response market, according to an analyst with the Electric Reliability Council of Texas.
Dive Insight:
The growing use of smart thermostats has broad implications for the home energy management market, demand response and energy efficiency. Sales are growing. Even Matthew McConaughey does the voiceover for an NRG Energy ad for Nest thermostats. Now that's cool.