Opower, the startup that’s driving utility residential customers to shave energy use with targeted reports sent via Web, email, text and the U.S. mail, has taken the next logical step in monetizing the process — pitching energy retrofits and rebates from big box retailers. That’s the gist of the Opower Marketplace product launched Tuesday, which promises to use its home-by-home energy data to match the right retailer products or services — and the right utility rebates or incentives — to individual customers.
