Open International, a leading technology company in the market of software solutions for utilities and telecommunications companies, celebrated 35 years with the launch of its new brand image. This new visual identity, much cleaner and fresher, reflects the company's core values: agility, flexibility, and innovation.
Not every tech company reaches 35 years of continuous growth. That’s why Open International decided to take this celebration to another level with the launch of their new look, aiming to project Open as a friendly and innovative brand that produces a positive outcome for their customers and prospects. The launch of the new brand image was held on October 7th, with the participation of over 500 Open employees and members of its board of directors.
William Corredor, CEO and founder of Open International, said, "After months of research by our marketing team, we decided to take another step into the future and transform our brand. Our new logo projects what Open is today: an agile, flexible, and innovative company. It also reflects our dynamism and commitment to evolving according to industry trends and our clients' needs. We are confident that this new image matches our status as a world-class tech company”.
The new logo preserves the essence of blue as the company's traditional color, which reflects technology, quality, and stability. It also includes two circles, one yellow and the other aquamarine, to honor the company's customers, utilities and telecommunications companies. The chosen font is rounded, which represents the flexibility and reliability of their solution, Open Smartflex. Finally, it presents lateral lines that epitomize the movement and constant innovation the company generates for its clients.
Open International has clients in 19 countries in the American continent, from the United States to Argentina. The company has carried out more than 150 successful implementations of its solution Open Smartflex, which generates more than 40 million invoices each month and manages 6 million clients on the cloud. Its short-term plans include strengthening its international expansion process and the continuous evolution of its product with the incorporation of new technologies aimed at optimizing its clients' operations.
Today, the company has nearly 500 employees, offices in Miami, Quito, Ecuador, and its software development center in Cali, Colombia. Throughout their 35 years of history, they have received key business and industry awards for their work on developing cutting-edge technology, training qualified talent, and generating quality jobs.
Since its inception in 1987, Open International has provided technology that helps Telecommunications and Utility service providers meet their business goals and implement innovative business strategies. Open’s software solution has allowed our clients to stay on top of their industry’s biggest challenges by giving them the agility to act on current-day and future problems. We believe that through truly great technology, we can help simplify the way service providers operate, create value, and increase customer satisfaction. With these core values, we created our single, state-of-the-art, comprehensive product: Open Smartflex is a holistic, multi-service, preconfigured software solution that provides a powerful billing engine, a robust customer care suite, an agile mobile workforce management system, a smart metering engine and hundreds of other functionalities to satisfy our clients’ core needs.