The Consortium for Retail Energy Efficiency Data (CREED) introduces EV Population and Sales Growth Tracking by providing the first ever reports designed specifically for utilities and program administrators (PAs) to track electric vehicle (EV) adoption and growth, as well as grid impacts, at the zip code level. CREED makes it cost effective and simple to obtain detailed EV data reporting as well as customized reporting for program evaluations with monthly updates available.
VALUE OF REPORTING
Monitor and Plan for EV Growth: EV adoption is in its early stages but is predicted to grow at accelerated rates over the next few years. The EV Tracker reporting system allows utilities and PAs to closely track the growth and resulting grid impacts, and thus plan grid modernization and charge management strategies accordingly. In addition, intial EV growth is likely to be clustered in specific geopgraphies, so the zip code level reporting will allow for even more precise targeting and load management strategies.
Determine Program Impacts: Utilities and PAs are increasingly offering incentives for EV purchases, yet they lack strategies to effectively measure the impacts of these investments. Tracking EV purchases throughout the U.S. – and comparing EV adoption in regions with incentives vs. those without incentives –provides the most accurate determination of market lift from program offerings.
RESEARCH QUESTIONS
What is the market share for EVs, and how is that share changing over time?
Where are the EVs in each service territory and what are the resulting load impacts on the grid?
What is the market share by make/model for EVs (BEVs, PHEVs)?
How does the growth of plug-in hybrids (PHEVs) compare to battery EVs (BEVs)?
How does EV adoption differ by demographic and household characteristics such as income, education, predominant housing type?
EV SALES DATA REPORTING AND ANALYSIS PROVIDED
Geography: Over 30 states, including CA, available by ZIP code, city, county or state level
Timeframe: 2018 to current, shown by year and quarter (also available by month)
OEM Information: Make, Model, trim, year (cars and light duty trucks), Battery capacity, Vehicle ID (Detailed vehicle information is available from the vehicle ID via reverse look up)
Fuel types: BEVs, PHEVs, Hybrid and Gas
Seller Information: Dealer name and Purchase type (Individual vs Fleet; New vs Used)
ADDITIONAL EV OPTIONS AVAILABLE FROM Rolling Energy Resources and Apex Analytics
Impacts of EV Incentives:
Impacts can be validated with a regression model across all ZIP codes controlling for demographic and household characteristics to isolate key drivers (including program efforts) of EV adoption.
EV Charge Station Siting:
Vehicle telematics can be used to determine exactly when, when and how much customers charge their EVs at home and away from home, providing a more accurate assessment of grid demand impacts.
EV Load Management:
Piloting both active (e.g. demand response or time-of-use assist) or behavioral (e.g. monthly charge reporting) load management strategies can demonstrate a charging shift to off-peak or peak renewable timeframes.
EV Forecasting:
Historical data enables developing the forecasted growth rates for EVs in a service territory and assessing how these forecasts impact the grid.
FOR MORE INFORMATION, SAMPLE REPORTS AND PRICING
Contact Carl Kalin at (303) 590-9888 x109, or [email protected]
In order to solve a problem plaguing the energy efficiency industry for many years, in 2012 Apex Analytics created the Consortium for Retail Energy Efficiency Data (CREED). CREED serves as a consortium of program administrators, retailers, and manufacturers working together to collect the necessary data to better plan and evaluate energy efficiency programs.
LightTracker was the first initiative of CREED, focusing on acquiring full-category lighting data, including incandescent, halogen, CFL, and LED bulb types, for all distribution channels and for the entire U.S. LightTracker reports became the de facto industry standard and are cited in the Federal Register as used by DOE for policy making.
In 2022 CREED launched EV Tracker, providing EV sales (registration data) at the ZIP code level, and includes detailed information about new and used vehicle sales by fuel type (e.g., battery EVs, hybrids, internal combustion vehicles) and manufacturer (including make, model, trim, and battery size).
As a consortium, CREED speaks as one voice for the program administrators nationwide when requesting, collecting and reporting on the sales data needed by the energy efficiency community. CREED is dedicated to making the most valuable EV population and sales growth tracking reports economical and easy to obtain for all PAs along with customization for specific program measurement and evaluations.