GridX, the industry’s leading Enterprise Rate Platform provider, and Recurve, the trusted platform for measuring and optimizing demand flexibility, today announced a strategic partnership to provide utilities with an end-to-end approach for designing, targeting and verifying demand flexibility programs, including Time Varying Rate (TVR) and dynamic pricing programs. 

As growing variability and reliability pressures reshape the grid, utilities face a growing challenge: motivating customers to use energy when it is most available, and affordable. As such, the adoption of Time-of-Use (TOU) and dynamic pricing rates is rising quickly; since 2018, the number of households enrolled in TOU rates has more than doubled, and some projections estimate that 25-35% of U.S. households will be on such rates by the end of the decade. While these advanced rate designs help shift demand to lower-cost, lower-carbon hours, program operators often struggle to target the right customers and validate the impact of their programs. GridX and Recurve are tackling this challenge by connecting rate design and customer behavior to verified grid impact. 

“Our partnership with Recurve gives utilities an out-of-the-box way to design, target and verify the impact of modern rate structures,” said Chris Black, CEO of GridX. “As the grid grows more complex and the need for flexibility increases, it’s not enough to simply offer a new rate. It has to be the right rate for the right customer, and its impact must be proven. Together with Recurve, we’re helping utilities design effective rates, drive customer participation, and demonstrate that demand flexibility can be a dependable grid resource.”

The collaboration, powered by GridX’s rate engine and FLEX, Recurve’s demand flexibility platform, leans on the companies' respective areas of expertise to amplify multiple capabilities for utilities, including rate and program design, customer segmentation and targeting, and program validation. Specifically, 

• Design and analyze rates: GridX models new rate structures, analyzes bill impacts and forecasts grid impacts before rollout. 
• Target the right customers: GridX and Recurve work together to further identify customers most likely to benefit from and respond to new rates, maximizing adoption and program ROI.
• Quantify and verify impact: Recurve applies their detailed EM&V to GridX’s measurement capabilities on real-world load shifts in response to price signals, verifying their impact on the grid.

“Utilities need resources they can count on to relieve pressure on the grid today,” said Zach Robin, CEO of Recurve. “Rates and demand flexibility offer a faster, more affordable path to impact than traditional infrastructure, but only if they’re designed for the right customers and their results can be verified. Together, GridX and Recurve make that possible, turning price signals and customer behavior into measurable, reliable grid value.”