Bloom Advisory Partners today announced its official launch, introducing a new advisory firm designed to help energy and infrastructure organizations navigate complexity with clarity, credibility, and momentum. Founded by seasoned industry leaders Bethany Ruhe and Teresa Ringenbach, Bloom works with innovators, investors, and operators facing high-stakes market and growth challenges.

As energy systems evolve beyond traditional monopoly structures, driven by electrification, distributed resources, load growth, and accelerating policy change, organizations face increasing pressure to align strategy, communications, and execution. Bloom was created to close the gap between strong technical or commercial strategy and the realities of implementation in environments shaped by regulatory requirements, investor expectations, partnership dynamics, and broader market forces.

“We see organizations doing meaningful, sophisticated work but struggling to be clearly understood at the moments that matter to their business the most,” said Bethany Ruhe, Partner at Bloom Advisory Partners. “Bloom was created to help leaders translate complexity into messages and strategies that build trust, unlock opportunity, and drive action.”

Bloom Advisory Partners connects strategy and communications to real-world energy industry dynamics. The firm provides senior-led, hands-on advisory services across strategic positioning, external communications, regulatory and policy alignment, investor and stakeholder engagement, and industry authority development. Rather than offering one-size-fits-all solutions, Bloom partners closely with clients to ensure messaging and strategy are grounded in market realities and business drivers.

“Feel-good policies can backfire. When rules hit reality, businesses risk not just reputation but revenue. Bloom exists to stop that,” said Teresa Ringenbach, Partner at Bloom Advisory Partners. 

Bloom’s approach emphasizes rigor over volume, credibility over hype, and progress over noise. The firm works selectively with organizations operating in complex, regulated, or capital-intensive environments, particularly where strategic decisions carry long-term market implications.

The launch of Bloom Advisory Partners marks the beginning of a broader platform that will include industry insights, building visionary leaders, and conversations focused on what it actually takes to move ideas from concept to impact in the modern energy landscape.

For more information, visit www.bloomadvisorypartners.com.