Dive Summary:
- TXU Energy—Texas’ first retailer to offer free electricity nights and weekends—has signed up nearly 100,000 residents for its TXU Energy Right Time Pricing plan. TXU has also signed up hundreds of Texas businesses for its TXU Energy Business Power Hours plan.
- For residents, the pioneering retail company offers two plans—one for free nights and one for free Saturdays, while all customers get free electricity on Sundays year-round.
- Texas residents consume about 25% of their electricity at night or during the weekend. As a result, the average customer will cut their utility bill by 25%. The way that the plan work is that it helps Texas shift electricity use away from peak summer demand hours between 3 p.m. and 7 p.m., thereby reducing strain on the grid.
From the article:
“TXU Energy Free Nights offers free electricity from 10 p.m. to 6 a.m. every day of the year. TXU Energy Free Weekends delivers free electricity from 12 a.m. Saturday to 11:59 p.m. Sunday all year.”