• Beginning as soon as September, 20,000 Clark customers will receive periodic “home energy reports,” which will detail their energy usage, and give tips on ways to cut back.
• The program will also allow customers to compare their energy usage to their neighbors’, using a Facebook application to give them more incentives to conserve energy.
• While Larry Blaufus, a senior manager with Clark, recognizes that energy usage is contingent upon the circumstances of individual households, he remains hopeful that a little friendly competition will result in more energy efficient practices among their customers.

From the article:

Here's how it works: Clark Public utilities will initially select a pool of 30,000 customers who might be able to cut back on excess energy usage based on past history, said Larry Blaufus, a senior manager with the utility. About 20,000 of those will start receiving home energy reports in the mail by September and October. ...