PITTSBURGH, PA — [April 21, 2026] — BlastPoint, an AI-driven customer intelligence platform, and Tierra Resource Consultants (Tierra), a leading utility consulting firm, today announced a strategic partnership to help utilities better leverage data to design, target, and optimize customer programs.
The partnership brings together BlastPoint’s advanced data and predictive analytics capabilities with Tierra’s deep expertise in utility program design, economic analysis, and regulatory strategy. Together, the organizations will enable utilities to move beyond insights and toward measurable outcomes, improving program performance, increasing customer engagement, and delivering greater value across their portfolios.
“Utilities have more data than ever, but turning that data into meaningful action remains a challenge,” said Tomer Borenstein, Co-Founder and CTO of BlastPoint. “By partnering with Tierra, we’re combining analytics with program expertise to help utilities not just understand their customers but effectively serve them.”
A key component of the collaboration includes PressurePoint, BlastPoint’s data-driven tool that highlights where utilities face the greatest customer and rate pressures, and Tierra’s Rate Relief Index, which evaluates the economic impact and effectiveness of utility programs to lower costs for customers.
Together, these approaches create a more complete framework for utilities to:
- Identify areas of risk and opportunity
- Segment and prioritize customers
- Design and evaluate targeted programs
- Improve adoption and overall program performance
“This partnership is about connecting strategy with execution,” said Tom Hines, Founder and Principal at Tierra. “We work with utilities to design and implement highly-effective customer programs, and BlastPoint helps ensure those programs reach the right customers. The result is higher value solutions for customers and better total impacts for the grid..”
The collaboration reflects a shared vision of helping utilities take a more proactive, data-driven approach to customer programs whether focused on affordability, demand response, electrification, or broader customer engagement initiatives.
Upcoming Joint Webinar
To support the launch, BlastPoint and Tierra will host a joint webinar:
Affordability Starts with Better Data: Pinpointing Customer Affordability and Delivering Targeted Relief
Date: May 7, 2026
Time: 2:00 – 3:00 PM ET
The webinar will cover:
- How to identify key customer affordability pressure across utility service territories
- Using data to better segment and target customers
- Evaluating program effectiveness with economic and operational metrics
- Strategies to improve program adoption and impact
About BlastPoint
BlastPoint is an AI-driven customer intelligence platform that helps service providers better understand, reach, and serve their audience. By providing predictive insights and actionable data, BlastPoint empowers companies to increase engagement, improve operational efficiency, and drive equitable customer experiences. BlastPoint works with industry leaders in energy and finance to build a more human-centric future. For more information, visit www.blastpoint.com.
Media Contact: [email protected]
About Tierra Resource Consultants
Tierra Resource Consultants is a consulting firm focused on advancing energy solutions at the intersection of technology, policy, and market innovation. We work closely with electric utilities and public agencies across the country to design and implement load flexibility programs that improve grid reliability, integrate distributed energy resources, and deliver measurable customer and system benefits.
For more information, visit https://tierrarc.com
Media Contact: [email protected]
