Dive Summary:

• There's a movement out there called "Cleanweb," and it uses Internet tools to solve the world's biggest problems.
• The movement is not only gathering tech geeks and capitalists—utilities and large energy companies are actively leveraging open data, social media and mobile communications to transform business.
• A major Cleanweb area of focus is  energy efficiency, but utilities can push the movement even further.

From the article:

"The cleanweb movement goes far beyond just conserving electricity. Firms that offer car sharing services, such as Zipcar or RelayRides (which recently acquired Wheelz), are part of the trend to leverage IT to do more with fewer resources. InnoCentive, a marketplace for open innovation, helps private companies or government entities solve internal challenges by creating prize competitions for its members. Recyclebank allows people to earn points and hold school competitions for recycling.

The Bay Area also doesn’t have a monopoly on cleanweb, either. The Cleanweb Initiative has communities across the U.S. and in Europe with regular events to come up with solutions for problems both local and global."