Dive Brief:

• Simple Energy, a behavioral energy efficiency start up, has received $6 million in venture capital funding, which it plans to use on expanding operations.
• Simple Energy uses household data to offer ideas to homeowners on two to cut their energy use.
• In partnership with utilities like San Diego Gas & Electric, Simple Energy uses games and rewards, like gift certificates, to gain the attention of homeowners.

Dive Insight:

Behavioral-based energy efficiency is an emerging path to cutting electric use. "Recent results from behavior-based programs, however, are showing promise," Ben Kellison, senior analyst at GTM Research, told the Denver Post. "Opower and Simple Energy have potential in the space."

Simple Energy's latest round of funding shows that investors are interested in putting their money into efficiency companies. Another good sign for the sector.