Dive Summary:
- Rocky Mountain Power is hosting a video-making contest to raise awareness for energy-efficiency strategies customers can easily implement in their homes.
- The best video to demonstrate energy-saving practices will win the first prize of $10,000.
- Rocky Mountain Power received approval from Utah's Public Service Commission to raise rates by $102,500 to finance the contest.
From the article:
"... However, Rocky Mountain Power spokesman Jeff Hymas said the utility believes the contest is a cost-effective way to reach out to the public and encourage energy conservation. He said the company expects the contest to produce benefits well in excess of the cost. ..."