Dive Summary:
- Duke Energy, the largest utility in the U.S. after its merger with Progress Energy, will start to rollout its new logo beginning March 25, 2013.
- In April, Progress Energy Florida will use the Duke Energy name while Progress Energy Carolinas will be called Duke Energy Progress.
- Duke Energy Progress will use a slightly different logo to cut down on customer confusion; the logo will be the same as the new Duke logo but will include the word "Progress."
From the press release:
"... Developed internally, the logo gives the company a new identity – coming on the heels of Duke Energy's combination with Progress Energy in July 2012.
'Customers will start seeing the logo soon, but it will take a number of months for the rollout to be complete,' said Ginny Mackin, Duke Energy vice president and chief communications officer. 'In the end, we'll have one logo to symbolize one unified company – representing the largest electric utility in the nation.' ..."